f(u) = formule CAFÉ是一个遵循精确公式计算而产生的咖啡品牌。公式同样成为了f(u) = formule CAFÉ的设计语言,不同变化中的四边形是f(u) = formule CAFÉ随机形象的可能性,它的图形皆因“CAFÉ”四个字母之间的变化形态而呈现。设计创意旨在打破品牌形象的边界感、内容填充的延展性、以及随机状况下的多元存在。

f(u) = formule CAFÉ is a coffee brand that follows a precise formula. The formula is also the design language of f(u) = formule CAFÉ, the veritable quadrilateral is the symbol of the infinite possibility of f(u) = formule CAFÉ. The graphics are all presented by the varying forms of the four letters "CAFÉ". As a result of the design idea, boundaries of the brand image are broken, the content is extended, and there is a plurality of forms of existence in random situations.

品牌希望呈现独特视觉风格的同时又能产生潜在的设计语言标准化,从而达到与品牌主理推陈的产品相契合。我们在赋予设计概念时,将函数表达式里的“f(u)”主语进行视觉提炼,利用函数的因变量和自变量的计算关系,将如此不可预计的图形变化体现在不同物料的画面,并以函数表达式为基础输入品牌具体信息。以此方式完成不仅画面独特并且手法严谨的概念。

The brand is a coffee shop that specializes in unique products. In order to achieve a concept that would fit their products specifically, the brand wanted to achieve a distinctive visual style, yet produced a standardized design language.The “f(u)” stands for the calculation of the dependent and independent variables, using the concept of the function expression in mathematics, this unpredictable graphical change is reflected throughout the whole visual system, then input specific information of the brand based on the expression of the function. Thus, the concept is not only unique but also rigorous. 

Honorable Mentions: https://www.designrush.com/best-designs

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Project:
f(u)=formuleCAFÉ
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Client:
f(u)=formuleCAFÉ
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Art Director:
Young Huale
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Designer:
Young Huale / Hong Jing / Zheng Ziyang
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Motion:
Zhou Minqi
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Photographer:
Zou Xunkai
Project:
f(u)=formuleCAFÉ
-
Client:
f(u)=formuleCAFÉ
-
Art Director:
Young Huale
-
Designer:
Young Huale / Hong Jing / Zheng Ziyang
-
Motion:
Zhou Minqi
-
Photographer:
Zou Xunkai
Copyright©2017-2022 BY-ENJOY DESIGN.All Rights Reserved. 闽ICP备2021013957号-1

©2017-2022 BY-ENJOY DESIGN

闽ICP备2021013957号-1