“味齐享”是一家零食商店,“齐”是“齐全”的意思,也有“整齐”、“對齐”甚至“對稱”的意涵。將物料上的文本進行拆解,與毗鄰的文本刻意靠齐,讓信息通過如此對齐與對稱的方式來完成品牌視覺傳遞的新鮮感觀,不同的文本也以不同的色彩打底,避免文本的新秩序在閱讀上造成實際信息的理解誤區,通過色彩圖形陣列來體現品牌行業屬性裡不同零食商品的陳列即視感,如此就不需要過多解釋也可以激發消費群體對品牌的基礎感受和獵奇心態。

"Wei Qi Xiang" is a snack shop.  "味" means "taste", "齊" means "complete" (which can also mean "neat" or "aligned") and "享" means "share" or "enjoy".The text on the material is disassembled, and the adjacent text is deliberately aligned, so that the information is aligned and symmetrical to complete the freshness of the brand's visual transmission. Different texts are also underlined in different colors to avoid text The new order has caused misunderstandings of actual information in reading.

味齐享

Project:
Wei Qi Xiang
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Client:
Wei Qi Xiang Snack Shop
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Art Director:
Young Huale
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Designer:
Young Huale
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Motion:
Zheng Rong
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Photographer:
Zou Xunkai
Project:
Wei Qi Xiang
-
Client:
Wei Qi Xiang Snack Shop
-
Art Director:
Young Huale
-
Designer:
Young Huale
-
Motion:
Zheng Rong
-
Photographer:
Zou Xunkai
Copyright©2017-2022 BY-ENJOY DESIGN.All Rights Reserved. 闽ICP备2021013957号-1

©2017-2022 BY-ENJOY DESIGN

闽ICP备2021013957号-1