FIL在語中,是“線”的意思。我們就期待它像這個名字壹樣:它是物化的、沒有情緒的、擁有包容性的。它可以是千萬種審美的最基礎構成,但它又不獨立存在。在為它進行品牌形象標誌設計的時候,我們在三個字體中間貫穿了“線”,讓標誌和品牌概念的“線”真實直觀存在,並且利用字體中間的“I”和左右兩邊的“線條”形成整個標誌互動的壹個角色,它像是進度條或者調節器壹樣的形象,可以生動和靈活地移動在任何品牌標誌的隨意壹個位置,也可以伸縮整個標誌的長短關系,於是,這個FIL的品牌形象系統真的可以像是壹條線壹樣伸縮有度,任意量尺,它們應用在品牌形象系統裏的每個環節,都可以是不同長短和隨意位置,但具有統壹的形象。 

FIL is a word that means 'thread'. We expect it to be like this name: it is materialistic, unemotional and inclusive. It can be the most fundamental component of a thousand aesthetics, but it does not exist on its own. In the design of the brand identity, we put a 'line' through the three fonts to make the 'line' of the logo and the brand concept real and intuitive, and used the 'I The "I" in the middle of the font and the "line" on the left and right form a role in the interaction of the whole logo, which is like a progress bar or a regulator that can move vividly and flexibly in any position of the brand logo, and can also stretch the length of the whole logo. They can be used in every aspect of the brand identity system, of different lengths and in any position, but with a unified image. 

Project:
FIL Gallery
-
Client:
FIL
-
Art Director:
Young Huale
-
Designer:
Young Huale / Hong Jing / Zheng Rong
-
Motion:
Zheng Rong / Zhou Minqi
-
Photographer:
Zou Xunkai
Project:
FIL Gallery
-
Client:
FIL
-
Art Director:
Young Huale
-
Designer:
Young Huale / Hong Jing / Zheng Rong
-
Motion:
Zheng Rong / Zhou Minqi
-
Photographer:
Zou Xunkai
Copyright©2017-2022 BY-ENJOY DESIGN.All Rights Reserved. 闽ICP备2021013957号-1

©2017-2022 BY-ENJOY DESIGN

闽ICP备2021013957号-1